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Principled Agency2026-05-08T14:24:24+00:00

Personalized Financial Confidence

Principled Agency

About

Principled Agency

Work with a partner who will provide an investment experience tailored to you.

Money is personal. We believe investor deserve professional guidance that provides them with a customized financial strategy focused in their individual needs and objectives.

Our approach is built on holistic planning, where investment and insurance strategies are designed to complement one another to help you meet your financial goals.

Our mission is to help investors build confidence through a focused, personalized approach to their financial strategy. We provide strategic guidance designed to assist our clients in making informed decisions for their financial future.

Empowering Your Retirement

Meet The Team

Joseph Bean

Founder / CEO

Joe is a licensed Insurance Broker & Investment Advisor Representative located in Central Maine.  A graduate of the University of Maine, and a lifelong business owner, he previously founded, built, and sold a successful landscape company and has since been fully enveloped in the world of insurance and investing.

Joe is the oldest of four brothers and values time with his closeknit family (especially numerous nieces and nephews!).  A lifelong learner, he's a podcast junkie, reader, sports fan, and lover of comedy.

Joe has a passion for getting to know clients', listening to their needs, educating, and helping them implement strategies that best help to Grow & Protect their wealth.

Learn More About

Our Financial Solutions

Our three-step planning process works to help identify and implement suitable financial strategies focused on addressing our clients needs and working toward their long-term goals and objectives for retirement. Click on a step below to learn more.

Our Approach

01

Start Smart

02

Apply Discipline

03

Communicate Progress

Wealth Management

Our goal is to develop strategies designed to provide income for the long term. We help build tailored, sustainable income plans for our clients that take all factors into account. Retirement is a significant milestone, and our process focuses on helping you manage your assets so you can focus more on your passions and the people you love.

Retirement Strategy Planning

Retirement savings strategies involve a comprehensive approach that balances consistent saving during your working years with potential tax-advantaged withdrawal strategies in retirement.

Key steps include fully utilizing tax-advantaged accounts, diversifying investments to help manage risk, and strategically evaluating the timing of Social Security benefits.

Tax-Efficient Planning

Benjamin Franklin said, "In this world nothing can be said to be certain, except death and taxes." We can't control the first, but we can help you potentially reduce the second.

Our clients enjoy a comprehensive review of their tax return, tax projections combined with proactive planning, tax reduction strategies, etc.

Social Security Benefit Planning

Social Security timing strategies involve strategically evaluating when to claim benefits and coordinating with other income sources to help increase your potential lifetime payments.

The decision of when to claim Social Security is complex and can significantly impact your retirement income. We provide a comprehensive analysis to help you understand how different timing choices may affect your long-term financial health.

Income Planning

Through our retirement planning process, we will review your current income situation and analyze potential income in retirement. We work with you to develop a strategy designed to provide sustainable income throughout your lifetime. We'll help you evaluate your Social Security options and seek to increase the benefits for your situation.

If you have a pension, we will guide you through the options available and help you make an informed decision. Our process also addresses other considerations, such as potential impacts from inflation, taxation, or the loss of a spouse.

View All Our Services ⤍

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Our Educational Events

At Principled Agency we believe in the value of financial education and accessibility. We provide resources through digital education platforms designed to help you make informed decisions. We believe an informed client is better positioned to pursue their financial goals. Click here to subscribe to the Principled Agency newsletter.

UPCOMING EVENTS

Events in June 2026

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    Our Guides and Blog

    Financial Educational Literature

    Tips to Help Avoid Market Panic
    How to Plan and Help Protect Your Savings

    Market swings can be challenging, but they can be managed as part of a comprehensive strategy. This guide explores how to maintain a long-term perspective through volatility, why consistent strategies have historically helped investors navigate market fluctuations, and how to address the potential impact of "sequence of returns" risk. In retirement, prudent planning is key to managing market uncertainty.

    GET THE GUIDE

    The Social Security Guide
    Optimizing Social Security In Today's World

    The timing of your Social Security claim is a complex decision that can impact your total retirement income. This guide explores how proactive strategies can help you seek to increase potential income and provide greater clarity regarding your financial future.

    GET THE GUIDE

    Browse Our Blog

    How Do I Know If I Need an Estate Plan?

    If you’ve ever thought that estate planning is only for the ultra-rich or that you can wait until later in life, you’re not alone. But estate planning is important to consider at any age and is a fundamental part of a comprehensive financial plan. And it’s not just about what happens to your stuff when you’re gone! How can estate planning help me now? At its [...]

    November 10th, 2025|
    Read More

    Click Here To Browse All Our Blogs ⤍

    Our Video Library

    What's a Risk Score?

    Risk tolerance is an investor's ability to remain invested during downward market cycles in exchange for a potential return.

    It's important that investors understand their risk tolerance so that they can help guide the design of their investment strategy. This approach looks to balance the investor's desire for returns goals with their ability to stay confident and invested throughout market cycles.

    To help investors understand their risk threshold we deploy a proprietary algorithm rooted in the well-known Value at Risk (VaR) measurement that helps us quantify their sentiment toward financial uncertainty, specifically their emotional tolerance with respect to the magnitude and speed of potential investment loss. This Analysis provides them with a VaR Score that can help determine if their existing portfolio aligns with their risk tolerance.

    Risk-Tolerance

    Learn More About Value at Risk Analysis →

    Asset Lock

    Intelligent, Disciplined Investing
    with AssetLock®

    AssetLock® is Simplicity Wealth's proprietary, investment portfolio monitoring service that delivers personalized communications to advisors and investors in a secure environment.

    This technology keeps investors informed about the progression of their portfolio in accordance with their risk tolerance determined by the investor's household portfolio VaR Score.

    Contact Principled Agency

    At Principled Agency, we believe strong financial planning is built on relationships. We take the time to understand your goals, concerns, and family dynamics—because financial planning isn't just about numbers, it's about life. Our team is committed to providing consistent, personalized guidance, ensuring you have a dedicated advisor who understands your long-term financial journey.

    Office Location:

    11 Parkwood Dr.
    Suite 106,
    Augusta, Maine 04330

    Our Email:

    info@principledagencywealth.com

    Our Phone:

    (207) 614-9091

    Schedule Your Complimentary Retirement Review

    At Principled Agency our approach goes beyond investment management.
    We focus on helping you strengthen your retirement strategy.

    OUR E-NEWSLETTER



      OUR LOCATION

      11 Parkwood Dr.
      Suite 106,
      Augusta, Maine 04330

      Privacy Policy | Terms of Use | Disclosure | ADV 2A and Form CRS

      Six fundamental financial planning considerations include but are not limited to Longevity, Liquidity, Inflation, Market, Mortality, and Taxes.

      Investment advisory and financial planning services are offered through Simplicity Wealth, LLC, an SEC-registered investment adviser. SEC registration does not constitute an endorsement of the firm nor does it indicate that the adviser has attained a particular level of skill or ability. Investing involves the risk of loss. Insurance, Consulting and Education services offered through Principled Agency. Principled Agency is a separate and unaffiliated entity from Simplicity Wealth.

      ©  Powered by: Simplicity

      Our Services

      Seek to grow your assets in accordance with your risk tolerance and financial goals.

      Seek to enhance your or your loved one's potential retirement income through strategies designed for tax efficiency and capital utilization.

      Ease the financial and emotional toll of long-term care with early planning so you can retire with peace of mind and dignity.

      Explore tax planning strategies today for potentisl tax efficiency and financial flexibility later in retirement.

      Help supplement your retirement income plan by exploring accumulation and potential tax-free distribution strategies.

      Learn about the potential benefits you may be eligible and explore strategies designed to seek an increase in your Social Security income.

      Work with us to design a strategy that seeks to provide potential income and strives for financial independence throughout your retirement years.

      Make the investment in your child or grandchild's future with the gift of a college education through life insurance.

      Implement strategies designed to help lessen the overall risk to your assets from the effects of inflation.

      Plan for potential access to your assets to help address life's unexpected needs.

      Schedule Your Time With Us







        Value at Risk Analysis

        Risk tolerance is an investor's ability to remain invested during downward market cycles in exchange for a potential return.

        Within the initial review, we help you understand your risk threshold. We do this by deploying a Value at Risk (VaR) Analysis that helps us quantify attitudes toward financial uncertainty, specifically one's emotional tolerance with respect to the magnitude and speed of potential investment loss.

        This analysis produces a VaR Score that is indexed on a scale from conservative to aggressive. The VaR Score can help us determine if the current portfolio aligns with your risk tolerance and provides insight as to whether changes to that portfolio are needed.

        Value at Risk Analysis

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          Our Approach

          Money is personal.
          We believe investors deserve a partner that will provide them with a bespoke investment experience tailored to their needs and objectives.

          01

          Start Smart

          02

          Apply Discipline

          03

          Communicate Progress

          01

          Start Smart

          Starting smart begins by getting a clear understanding of an investor's current financial situation and how they would like it to progress to help meet their future lifestyle goals and objectives.

          During this process we get to know our prospective clients by gathering information pertaining to their personal values, financial goals, and existing financial accounts. We also evaluate their attitudes toward six universal financial planning considerations and conduct a Value at Risk (VaR) Analysis.

          Financial Planning Considerations

          The six universal financial planning considerations are potential barriers investors may face when working toward their goals. We believe that it's important to evaluate investor sentiment towards each consideration through a succinct questionnaire. This allows us to examine the potential effects of these considerations on an investor's assets today and in the future.

          Longevity

          Outliving financial assets as the result of a longer life.

          Liquidity

          Limited access to assets to meet life's unexpected financial needs.

          Inflation

          Reduction in real purchasing power as the result of increasing cost of living.

          Market

          Unexpected reduction in the value of financial assets at the time of withdrawal.

          Mortality

          Loss of financial assets as the result of a partner's or spouse's death.

          Taxes

          Decreasing income and assets and/or the impairment of legacy assets from increasing taxes.

          Value at Risk Analysis

          Risk tolerance is an investor's ability to remain invested during downward market cycles in exchange for a potential return.

          Within the initial review, we help you understand your risk threshold. We do this by deploying a Value at Risk (VaR) Analysis that helps us quantify attitudes toward financial uncertainty, specifically one's emotional tolerance with respect to the magnitude and speed of potential investment loss.

          This analysis produces a VaR Score that is indexed on a scale from conservative to aggressive. The VaR Score can help us determine if the current portfolio aligns with your risk tolerance and provides insight as to whether changes to that portfolio are needed.

          Value at Risk Analysis

          02

          Apply Discipline

          Research and Due Diligence

          Simplicity Wealth's rigorous research process provides a comprehensive suite of reliable investment capabilities and model portfolios. We vet, select, and continuously monitor over 150 asset managers and 1,000 strategies, evaluating them for risk management, diversification, and performance consistency. This disciplined, fiduciary-driven approach is paired with our proprietary risk scoring model, which grounds our clients' investment expectations in their personal comfort level with market volatility.

          Our Investment Planning Process

          Our investment planning process helps our clients set clear and achievable financial goals. It allows them to define their short-term and long-term objectives and provides direction in making prudent investment decisions based on universal financial planning considerations, risk tolerance, and time horizons. We strive to provide a planning process that is dynamic and flexible, allowing our clients to adapt their investment strategy as circumstances evolve.

          1. Discover:

          Gather key information pertaining to goals, objectives, financial planning considerations, and risk tolerance.

          2. Analyze

          Perform a comprehensive financial analysis of the information provided.

          3. Plan

          Create a custom strategy that aligns with the client's provided goals and risk tolerance.

          4. Implement

          Execute the agreed-upon plan.

          5. Monitor

          Proactively manage the plan, evaluate its progress, and adjust it to meet shifting objectives and changing market dynamics.

          Institutional Solutions

          Direct Indexing and Tax-Loss Harvesting

          Gaining greater control of an index with added tax benefits so that clients may keep more of what they earn.

          Through Simplicity Wealth's automated direct indexing and tax-loss harvesting capabilities, investors will have greater control and flexibility within their replicated index portfolios and will also benefit from offsetting capital gains tax through the strategic selling of securities at a loss.

          Tax-loss harvesting involves selling an investment at a loss in order to offset the taxes resulting form a capital gain. It is not considered tax advice and you are encouraged to consult with your personal tax advisor for such services

          Sophisticated transfer strategies for helping clients reduce or even eliminate tax-burdened legacy positions.

          Simplicity Wealth's tax-optimized transition solution works to help investors alleviate tax liabilities of transferring existing non-qualified funds over to their businesses through a transfer-in-kind, multi-year strategy.

          Tax-loss harvesting involves selling an investment at a loss in order to offset the taxes resulting from a capital gain. It is not considered tax advice and you are encouraged to consult with your personal tax advisor for such services.

          Investment strategies for helping align clients'' money with their values.

          Simplicity Wealth's Environmental, Social and Corporate Governance (ESG) and Socially Responsible Investing (SRI) overlay screens offer a comprehensive suite of resources that combine investment intelligence with social awareness – all integrated within the investment platform, helping investors align money with their values.

          Stock screener provided by Sustainalytics, a Morningstar subsidiary.

          03

          Communicate Progress

          Our Commitment to You

          We strive to provide clarity regarding your income strategy through regular reporting, proactive outreach, and consistent availability of our team throughout our professional relationship.

          We A.C.T. to communicate progress on your portfolio.

          A

          Accessible

          Accessible

          We understand the importance of being available to you when questions or concerns arise. We will return your phone call or email within 1-2 business days and if the issue is still not resolved, we will schedule a meeting with you at the earliest time possible.

          C

          Consistent

          Consistent

          Together we will determine your communication preferences and frequency so that we can be sure to communicate progress on your investments, schedule reviews, as well as provide you with critical market updates throughout the year.

          T

          Transparent

          Transparent

          You will have a secure login to your client portal that will allow you to view your entire financial landscape in one location on any online device. Through this portal you will be able to view your accounts and access financial tools, performance reports, balance sheets, key documents and more.

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